ICM Advanced Diploma in Marketing
Introduction: This programme is designed for those who seek to develop their marketing skills and knowledge. It is suitable for both business students and for those who may be working in an Advertising, Sales, Marketing or PR environment.

Programme Structure: There are four semesters in this programme. Students need to pass all the units for the successful completion of this programme.

Semester Plan:
Semester 01
  • Marketing Management
  • English Language for Academics purpose
  • International Business Communication
Semester 02
  • Customer Service (New)
  • English Language for Academics purpose
  • International Business Communication
Semester 03
  • Buyer Behaviour & Consumerism
  • English Language for Academics purpose
  • International Business Communication
Semester 04
  • Management Theory & Practice
  • International Business Communication
  • IT For Marketing Management
Duration: 01 Year (Full Time)
Fee: (Without assessment/examinations)
International Students: £4000 per year
Local Students: £3000 per year
Assessment: Examinations which are externally assessed by ICM (UK)
Main Intakes: Jan, April, June & September
Scholarship: £500
Available for brilliant students with marks 70% or above, varies course to course

Entry Requirements:
English language competence: IELTS 5.5 or equivalent
Students should note that the following entrance qualifications are recommended for those wishing to undertake this programme:

Entry Requirements for Part 1 - The minimum age for registration is 18 and applicants should possess one of the following:
  1. 1 The ICM Business Studies Group Certificate
  2. One GCE A-level plus Three GCSEs (or equivalents)
  3. Five GCSEs at grades A, B or C (or equivalents)
  4. A suitable BTEC National Award
  5. Any qualification equivalent to one of the above.
Applicants over the age of 21 who do not hold one of the recommended entrance qualifications may also register for the programme providing they have been in full-time employment for a minimum of two years.

Progression: enable the student to apply for final year of Bachelors degree programmes.